Team Collaboration App Corporate Website Design

Overview

Objective
Redesign corporate website to enhance brand credibility, streamline user journeys, and drive free trial conversions.

Role
UI/UX Designer (Information Architecture, Visual Design, Prototyping)

Duration
2 Weeks (Full Design Cycle)

1. Design Challenges

Brand Consistency

  • Existing site mixed multiple visual styles (flat design + skeuomorphic elements)

  • Inconsistent spacing system (8px/10px/12px mixed)

Conversion Friction

  • Primary CTA buried below scroll fold

  • Technical feature explanations overloaded with developer jargon

2. Core Design Strategies

Guided Visual Hierarchy

  • Zone A (Top-Left): Brand logo + core value proposition

  • Zone B (Top-Right): Free trial CTA button

  • Zone C (Center): Product hero video + key features

  • Zone D (Bottom-Right): Social proof + secondary CTAs

Scenario-Driven Responsive Design

  • Collapsible hamburger menu with priority navigation

  • Progressive content disclosure through accordions

  • Finger-friendly tap targets (min 48×48px)

3. Key Deliverables

Hero Section

  • Dynamic Value Proposition:

    • “Instant Collaboration for Remote Teams” (Headline)

    • “Code, Design, and Deliver – All in Sync” (Subhead)

  • Visual Anchor:

    • Rotating device mockups (Desktop/Tablet/Mobile)

    • Auto-play demo video (20s loop)

Feature Education Matrix

  • 3-Column Grid System:

    • Real-time Editing

    • Version Control

    • Task Management

  • Consistent Interaction Pattern:

    • Hover: Card elevation + 5% scale

    • Click: Expandable detail panel